Bulgari's Tubogas Jewelry Collection Unveiled in an Epic NY Event

Bulgari transformed the historic Skylight at The Refinery in New York into a dazzling showcase for innovation and timeless elegance, celebrating the launch of its new Tubogas jewelry collection with an extravagant event that embodied the brand's pioneering spirit and visionary approach.

Set agnst the backdrop of the iconic Domino Sugar Factory, this event was a harmonious fusion of tradition and modernity, perfectly complementing the Tubogas collection's striking designs. The venue, with its unique bl of industrial charm and contemporary sophistication, served as an ideal setting for the unveiling of the captivating Tubogas jewelry pieces.

The highlight of the evening was undoubtedly Bulgari Deputy CEO Laura Burdese and President of North America Herve Perrot welcoming guests to this mesmerizing celebration. A star-studded guest list, featuring renowned figures like Naomi Campbell, Dakota Johnson, Damson Idris, and Olivia Culpo, gathered to honor this launch.

The atmosphere was enlivened by performances from futuristic musician Masego and light artist Christopher Bauder, creating a dynamic and inspiring ambiance that resonated with the Tubogas collection's essence. The event featured an immersive narrative path tracing the evolution of Tubogas from its inception as a flexible gold stripe to becoming an iconic jewelry piece.

The centerpiece of the evening was an evocative set-up within the Bvlgari Studio, Bulgari's multidisciplinary platform for co-creation and experimentation that brought together these designs. The Tubogas collection's signature lines and fluid movements were highlighted through Antoni Tudisco’s digital campgn, one of the artists who joined the Bvlgari Studio platform.

Throughout the night, guests were enveloped in a story of movement and tactile suppleness embodied by the Tubogas jewelry collection. A kinetic light sculpture titled THE WAVE transformed the golden spirals of Tubogas into an awe-inspiring visual experience, with its rhythmic sway synchronizing perfectly to a dance performance by Isabella Boylston, a principal ballerina who is also a Fri of the House.

Masego's soulful and captivating musical soundtrack was in perfect harmony with this symphony of movement, light, and sound. As a Jamcan-American vocalist, multi-instrumentalist, and producer known for his fusion of Soul, RB, and Jazz, he captivated the audience with an unforgettable performance that encapsulated Bulgari's commitment to innovation.

This event not only celebrated the beauty of the Tubogas collection but also testified to Bulgari's dedication to experimentation. The Tubogas jewelry line-a groundbreaking design born from a desire for novelty-perfectly embodies the spirit of the Bvlgari Studio, reflecting its pursuit of surprising and elegant creations that transc time.

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