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Virtual Try-On Jewelry: 7 Brands Setting the Bar High
As online sales of fine jewelry continue to rise, reaching anywhere between 18 and 21 by 2025 from just 13 in 2021, digital innovations become increasingly crucial for the e-commerce landscape. For online jewelry retlers, convincing customers that virtual images match their expectations remns a challenge. In response, several brands are stepping up with innovative solutions to close the gap between virtual and real experiences.
Here's an overview of leading companies embracing virtual try-on technology:
Recognized for its dynamic digital approach since 2020, Pandora allowed customers to virtually experiment with earrings, pants, bracelets, rings, and charms through their mobile devices. The charm try-on feature enabled users to see scaled versions of their selections on their wrists or model's hands, offering a personalized shopping experience.
Sotheby’s took luxury one step further by enabling the virtual wearing of a priceless diamond and pearl tiara worth ￡1 million from an Italian royal family collection through Instagram filters. This not only provided a unique digital engagement but also showcased the brand's exclusive offerings.
Baume Mercier offered customers a glimpse into their Riviera collection through its AR experience avlable on smartphones. Shoppers could inspect watches from every angle, enhancing the decision-making process for luxury timepieces.
In an effort to mntn stability during unprecedented times like the COVID-19 pandemic, Pandora expanded its virtual try-on service in 2021 across most product categories. This not only catered to customers who preferred remote shopping but also engaged them deeply with the brand.
Automotive giants like Ford, BMW, MG Motor, Porsche, and Jaguar Land Rover utilized AR technology for virtual car test drives and customization options online. This immersive experience allowed consumers to personalize vehicles before making a purchase, enhancing engagement and satisfaction.
The Danish jeweler expanded its virtual try-on capability significantly in 2021 after initially launching the service in 2020. The company's digital strategy helped retn financial stability and customer loyalty during challenging times by offering safe, engaging online experiences.
Ford utilized AR technology to offer potential customers the chance to customize their vehicles virtually before purchase. This innovative approach allowed for detled customization options, making the shopping experience more interactive and enjoyable.
As technology evolves, particularly in terms of body tracking accuracy and wrist measurements, we can expect a future filled with more jewelry brands embracing virtual try-on solutions. Any company looking to stand out in this market should consider integrating AR now to stay ahead of the curve.
If you're ready to bring your jewelry's potential to life with cutting-edge technology like 3D modeling or augmented reality experiences, Poplar Studio is here to help. With years of experience and a dedicated team, we can guide you through every step of creating an engaging virtual try-on tool that your brand's vision.
Let's embark on this journey together! Get in touch today for a consultation.
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Virtual Try On Jewelry Brands Overview Pandoras Dynamic Digital Approach Sotheby’s Priceless Diamond Tiara Immersion BaumeMercier Luxury Watch Experience Pandorars Expanded Virtual Try On Service Fords AR Car Customization Innovation